Key Take Search Engine Strategies:
- Use new Twitter & blogging techniques - make tweets re-tweetable, have blog categories, blogs should have 2-3 pics,
- Lists are good for blogs & social media because people might be inspired to add to them and link back to you
- Out-links and In-links are both good for blogs because they establish you as an authority
- Future of search - people want real time results ie. in the moment traffic report & people are becoming lazy searchers ie. They want information consolidated and processed.
- Charlene Li - "People Centered Search"
- "No Magic, Just Method"
- Web Position Gold & LeadLander - Great tools for tracking key words and visitors
- B2B patterns and "Digital Natives" - Email is old
- New SEO Approaches - Front Loading KeyWords in title tags and descriptions, duplicate content is no good. Good relevant content. Make it easy for search engines
- We should start paying attention to Bing
- Mobile optimizing for the iPhone & blackberries
- Make sure to put attributes and descriptions in meta data for YouTube - optimize for YouTube and Facebook Search Engines too
- Refresh content ie. a new graphic/ad every week - could be as simple as refreshing the colors.
1 comment:
A really good example of 1, 2 and 3 is http://dorothysurrenders.blogspot.com/. She's a contributor to Afterellen.com and her blog is amazing.
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